eTOM goes automotive – what the automotive industry can learn from well-proven telecommunication business processes

October 09, 2014 // By Hanno Schellenberg and Christof Kleinhenz, NTT DATA
The automotive industry is opening up. With the car being connected and electric/electronics representing about 35% value added of a cars total value, non-automotive practices and processes come into focus.

The connected car is one of the most promising growth areas in the internet of things. Services and apps have to be available as they are on a PC or smartphone, but at the same time perfectly integrated in the automotive environment. In general the automotive world is a well-planned and structured, process oriented product delivery factory. On the other hand the mobile world lives from its fast growing and changing streams – today voice recognition is in vogue, tomorrow lifestyle offers regarding your digital footprint of the last 24 hours.

Especially automotive mobile business processes need to be defined for the masses of mobile online services to come.

In this respect, the Business Process Framework (eTOM) seems to be suitable for adaptation to automotive needs. The eTOM approach is based on the fact that telecommunication and IT companies often need to exchange data to provide customers services throughout the entire process chain. To ensure high service quality, all companies involved must share the same notions of quality in relation to the promised performance characteristics. A prerequisite is therefore the transparency of business processes across the companies involved.

eTOM thus defines the process structure with descriptions, linkages between different processes, identification of potential interfaces, inputs and outputs, as well as other key elements. An enterprise's processes can be broken down into levels that expose increasing detail by using hierarchical decomposition.

The framework implies a three layer model, reflecting major focuses within typical enterprises [1]:

1. Strategy, Infrastructure and Product

  • covering planning and lifecycle management

2. Operations

  • covering the core of operational management

3. Enterprise Management

  • covering corporate or business support management

These three aspects are challenged by a matrix view to serve the customer, create value for the OEM and be served by an intelligent and effective IT infrastructure.

Fig.1: eTOM Bus architecture. For full resolution click here .

To apply the eTOM approach to the connected car world

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