Rudi De Winter wants limping X-Fab to get up to speed
EE Times Europe: Mr. De Winter, X-Fab recently has a dual leadership, with you being responsible for R&D, marketing and sales, and long-standing CEO Hans Juergen Straub for finance, HR and operations. This looks like in the long term you are intended to replace Mr. Straub. Does the move initiate a generational succession?
Rudi De Winter: No. Perhaps not many companies have two CEOs, but I've worked before at Melexis which also was running with two CEOs - and that worked very well. Actually, X-Fab has great plans to further grow the company.
For a pure-play foundry, economies of scale are very important. That means that there needs to be worked at several fields on one end to grow through acquisitions and strategic plans and on the other hand make sure that the ongoing business - with proprietary technologies and what we refer to at X-Fab as COT, Customer-owned tooling grows accordingly. Economies of scale demand that wafer fabs get bigger and bigger - that's why it makes a lot of sense to work in team and to split responsibilities.
EE Times Europe: With you being responsible now for R&D and sales, what will change at X-Fab?
De Winter: The strategy at X-Fab will not change. An important focus will remain on COT business, so we invest in innovative technologies to remain on the leading edge with respect to SoCs, integration with high voltage, sensors, embedded Flash etc in monolithic solutions. On the other hand we also offer proprietary processes - we prefer to say customer processes - for the high volume consumer customers to really have optimized processes for specific products.
- Battery sensor integrates MCU, CAN and analogue front-end
- TVS diodes improve surge protection for mobile/automotive device chargers
- Telit Wireless launches automotive telematics business
- Angular sensor communicates via SENT protocol
- Automotive MEMS: A changing global landscape
- Freescale mourns employees on missing Malaysian flight
- The MEMS market - who are the winners, the losers
- Reports: Ford to dump Microsoft in SYNC in favour of QNX OS
- Multi-string LED drivers brighten in-vehicle infotainment displays
- Automotive ECU development flow from Symtavision and Lauterbach
- Testing eCall modules for automotive emergency call systems
- Reference designs show low-complexity FPGAs for HMI solutions
- Dead reckoning for cars: IC computes vehicle movements without external reference
- DC/DC supplies 0.25A, shuts down to 12 µA
- Continental, Infineon widen powertrain activities
- Land Rover makes front part of vehicle 'invisible'
- Porsche connects infotainment to cloud with HTML5
- EU agrees on charging plug for electric cars
- Electric powertrain does away with rare earth metals
- Continental acquires British engineering partner Zytek
- BMW updates navigation maps via mobile radio connection
- Parrot sues Audi subsidiary over lost project
- Continental cranks up radar sensor production
- BMW has most advanced connectivity, study says
- University of Parma refines autonomous driving
- Hella creates eye-catcher with curved OLEDs
- Traffic flow: Cooperative systems beat driver assistance
- Freescale, Broadcom bring surround view to automotive mainstream
- Renault cockpit woos the connected lifestyle
- Configurable telematics box connects cars worldwide
- Supplying DC input power for HEV testing
- NSR Noise Suppressors: Wirewound Resistors
- Virtual Hardware “In-the-Loop”: Earlier Testing for Automotive Applications
- Open Standards and Product Differentiation
- Camera Solutions with Micrel Power Management and Networking
- Deterministic Real-Time Ethernet Platform
- Using Ethernet Applications to Optimize Automotive Electronics Platforms