Audi invests in M2M technology company

May 10, 2015 // By Christoph Hammerschmidt
Through its subsidiary Audi Electronics Venture (AEV), the German carmaker has acquired a “strategic minority holding” of Irish Machine-to-Machine company Cubic Telecom. Both companies plan to jointly develop connectivity solutions for Audi vehicles.

According to AEV general manager Peter Steiner, the move aims at technologies to connect a vehicle’s infotainment system with the internet and its environment. At major industry events like the Consumer Electronics Show (CES) in Las Vegas, Audi already showcased interesting approaches with regards to the connected car, based on collaborations with leading consumer products manufacturers. The company plans to introduce its latest achievements in this sector at the first Consumer Electronics Show Asia which will take place end of May in Shanghai. At the event, Audi also will deliver a keynote speech.

Cubic Telecom, based in Dublin, is said to be a leading provider of cloud-based M2M platforms. The company offers seamless global connectivity solutions to corporate and IoT customers. The company’s applications and technologies are embedded into the device at the manufacturing stage, enabling always-on connectivity anywhere in the world. Cubic’s success is based on global connectivity and a robust real time billing/rating engine, unique software applications and cloud based management platform.