Bosch to launch business unit for motorbike electronics

March 24, 2015 // By Christoph Hammerschmidt
In the worldwide mobility market, motorbikes and similar two-wheelers exhibit exceptional strong growth. Automotive supplier Robert Bosch GmbH wants to secure a large slice of this pie - by launching a new business unit dedicated to safety systems and connectivity solutions for this type of vehicles. The unit will be based in Japan.

The new Two-Wheeler and Powersports business unit will be a subsidiary of Bosch's existing Mobility Solutions branch. Unlike the latter which is based Germany's motor capital Stuttgart, the new unit will be headquartered in Yokohama, the centre of Japan's motorbike industry. It will bundle existing activities in the areas of driving safety systems, powertrain technology and bike cockpit systems with the goal of serving the individual needs of motorbike designers. In addition, the company plans to expand its bike-related product portfolio and strengthen its standing in this market. The new business unit will launch its activities "within a few weeks", explained a spokesperson; general manager will be Geoff Liersch.

Despite being headquartered in Japan, the business unit will address the global market for motorbikes through subsidiaries in the U.S., Europe, India and China. And it will not only address designers of motorbikes, but also of special leisure vehicles - such as quads, jet boats and snow mobiles.