Electrically out of the crisis: Volkswagen discovers e-mobility

As a remedy against the emission crisis, Volkswagen plans to reinvent itself: The “Strategy 2025”, introduced Thursday by VW CEO Matthias Müller, puts electrification and automated driving into the center of the company’s product plans. Accompanying measures are the further development of traction batteries as well as new mobility models.

For the realignment, Volkswagen will invest a double-digit billion euro sum. By 2025, the carmaker plans to develop and offer more than 30 models with all-electric powertrain, with a sales target of 3 million units. In his speech – which according to observers has been delivered “with the zest of a funeral oration” - Müller said he estimates that the battery electric vehicles will account for about 25 percent of the market. Likewise, Müller expects that by 2025 about 20 to 25 percent of the vehicles sold by the company will have an electric powertrain.


An additional pillar in Volkswagen’s strategy will be the establishment of new competency fields in the area of digitization. The goal is creating the resources to develop competitive self-driving systems by the end of the decade – a field win which so far Volkswagen subsidiary Audi demonstrated some excellence, but not the parent company itself. Plus, Müller will establish a brand-spanning mobility solution business. Core products will be ride hailing – initially much in the way Uber does provide it already. Subsequent steps in this business field will be offering robot taxis, car sharing services and transport on demand. By 2025, this business will achieve sales in the billion-euro range, Müller projected.


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