Freescale grabs CogniVue for its image cognition IP

September 10, 2015 // By Christoph Hammerschmidt
Increasingly, driver assistance systems are using machine vision techniques to identify safety-relevant situations in dense traffic. To further solidify its position in the market of vision-processing automotive systems, chipmaker Freescale now has announced to acquire CogniVue Corp. The start-up company is said to be a leading provider of image cognition IP.

The move is in line with Freescale’s overall strategy to develop driver assistance systems that contribute to reduce the number of traffic fatalities by identifying obstacles and traffic participants faster than humans through processing camera signals. The semiconductor vendor claims it has shipped more than 20 million sensor and microprocessor solutions for automotive radar and vision applications. For its SoCs and vision-based solutions, Freescale already in the past was relying on CogniVue technology. To name just the most recent product roll-out: The S32V SoC, introduced past March, made use of the technology developed by the Canadian startup.

To ensure further growth and speed time to market, Freescale now acquires CogniVue’s advanced vision IP. According to a company reelease, Freescale’s motivation lies in bringing CogniVue’s development capabilities and R&D resources in-house.

“The acquisition of CogniVue accelerates our autonomous vehicles portfolio with leading-edge vision processing IP,” comments Bob Conrad, Senior Vice President and General Manager of Freescale’s Automotive MCU group. “With the exceptional market response to our S32V234 vision processor, as well as demand for our next generation vision solutions, this acquisition places Freescale in a position to supply highly automated car applications with the requisite performance, safety, security and reliability those systems require.”

As usual in such cases, both companies treated the acquisition price as confidential.

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