Automakers understand however, that drivers will only require a temporary relief from driving tasks, and are designing cars that are either semi- or highly-automated. Their primary business model is, according to Frost & Sullivan, built around car-ownership and providing the driver with increased comfort features.
The market research company believes that BMW and Mercedes-Benz will be the first to launch semi-automated vehicles in 2014 and expects close to six million semi- & highly-automated vehicles in Europe and North America by 2025, with a fairly equal split. Google is expected to go ahead with an Android-like hardware-agnostic automation module, reaching out a much higher fraction of existing car users, offering the unit as a retrofit.
"Future non-native automotive participants like Google are looking at the needs of future mobility models, which will be based on a user-ship model whereby users hop-on and hop-off into a connected-environment-on-wheels, driven by robotic controls built into the vehicle and providing them end-to-end mobility solutions,” said Prana T. Natarajan, Commercial Manager – Intelligent Mobility & Future Transport Technologies for Frost & Sullivan. “This will give drivers the opportunity to spend their commuting time with other activities, such as planning their day or browsing the internet.”
Frost & Sullivan has announced to organise a complimentary web conference, entitled The Future of Autonomous Driving, which will cover these issues. To participate in this conference, email Katja Feick at firstname.lastname@example.org