Gartner expert joins Porsche as digital mastermind

April 14, 2016 // By Christoph Hammerschmidt
Koslowski with Porsche
Journalists know him well: Thilo Koslowski, long standing automotive expert for technology advisory Gartner, Inc. has been hired by sports car manufacturer Porsche AG. Koslowski will assist the carmaker in implementing new (that is: digital) technologies around the vehicle and report directly to Porsche CEO Oliver Blume.

Koslowski has been with Gartner in Silicon Valley since 1997, most recently as Vice President and Practice Leader Automotive, Vehicle Information and Communication Technology (ICT) and Smart Mobility. In this capacity, he advised global automakers and technology companies on transforming new market trends and technologies into innovative products, customer experiences, business models and partnerships.

 

At Porsche, the expert will will assume a leading role in implementing innovative technologies, especially in the areas of connectivity, digital customer experiences, smart mobility and autonomous vehicles. He’ll do this in cooperation with all departments involved, Porsche explained in a press release. His responsibilities also include corporate venturing, seeking suitable partners in the process of digital transformation of Porsche as well as the implementation of innovative customer offerings.

 

Porsche’s CEO Oliver Blume said that bringing Koslowski in is a further step toward being able to play an active role in shaping the transformation of the car industry and more closely align Porsche with opportunities offered by digitization. “Digital innovations are one key element in our strategic focus. We are striving to link our traditional sports car DNA with the technologies of the future in a way unique to Porsche,” Blume said.

 

Koslowski studied business management with a major in marketing, European economy and production engineering at the RWTH Aachen University. He subsequently worked in various marketing positions at Audi. According to Koslowski, the era of the technology-defined vehicle provides an unprecedented opportunity to think differently and transform cross-departmental ideas into a consistent agile digital customer experience. “The automotive industry will be redefining itself over the next few years. The car will become the most innovative, most exciting device in the digital lifestyle of our time. We will connect the virtual and physical world in a unique way.”

 

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