Harman acquires vehicle safety company iOnRoad

April 12, 2013 // By Christoph Hammerschmidt
Infotainment equipment vendor Harman International has acquired iOnRoad Technologies, Ltd. Based in Tel Aviv, Israel, iOnRoad disposes of significant expertise in the development of Advanced Driver Assistance Systems (ADAS), including the iOnRoad safety app that makes use of augmented reality techniques.

iOnRoad technology does not require dedicated hardware and runs on a variety of software platforms including Android, iOS, Windows, and Linux. Harman plans to expand its offerings in global infotainment systems and services and accelerate the rollout of new Advanced Driver Assistance Systems (ADAS) functionalities through the acquisition.

iOnRoad is the recent winner of the 2013 Qualcomm QPrize competition and its innovation have been validated by other industry awards. Nearly a million users have already downloaded the iOnRoad app that offers a suite of driving assistance functions including augmented driving, collision warning and lane departure warning. Harman demonstrated the integration of iOnRoad into its infotainment platforms at CES 2013 and plans to embed the features of its algorithms in the heads-up display on both scalable and premium platforms. iOnRoad's app will continue to be sold as an Android app on Google Play and as an iOS app through Apple iTunes.