Consumers want to stay connected in their cars and OEMs increasingly see infotainment as a key differentiator for their vehicles. However, as OEMs strive to meet their customers' technological demands they must decide whether to deliver services through an embedded on-board system or via the driver’s mobile phone.
MirrorLink and GENIVI are two emerging open industry standards battling against established systems such as BlackBerry’s proprietary QNX platform and Microsoft’s Embedded Automotive platform. In particular, MirrorLink faces challenges with respect to app development and certification and the introduction of new screen replication technologies from a number of competitors could quickly lead to market fragmentation.
“At stake is whether the in-vehicle infotainment system remains a proprietary system controlled by a few OEMs, becomes an open eco-system nurtured by an international developer community, or whether connectivity, processing, and service delivery resides in the phone and is controlled by the mobile phone industry,” commented Gareth Owen, principal analyst.
For more information visit Automotive Infotainment Research Service