On Semi dedicates design center to sensor fusion

March 07, 2017 // By Christoph Hammerschmidt
Vision-based object detection applications and sensor fusion are key technologies for the implementation of Advanced Driver Assistance Systems (ADAS) and self-driving capabilities for cars. To strengthen its position in this strategic market segment, ON Semiconductor is establishing a design center in Bracknell, United Kingdom.

The team which ON Semi will gather in its new design center has the combined experience of more than 1,200 years in silicon design for digital and analog technologies, the company claims. The new facility is aiming at extending ON Semiconductor’s market position in image sensors for automotive ADAS and viewing applications with new capabilities in imaging and video signal processing for automated driving systems. By combining this design center with its recently acquired mmWave radar technology and design center in Israel, the chipmaker regards itself as uniquely positioned to provide sensor fusion solutions for next generation highly autonomous vehicles.

“The automotive image sensor market is growing rapidly driven through higher attach rates for ADAS and viewing systems and new applications for image sensors, such as driver monitoring, e-mirror and 360-degree sensing,” said Ross Jatou, vice president and general manager Automotive Solutions Division of the Image Sensor Group. “Expanding our design capacity positions us to extend our leadership in established segments and to deliver new, world-class solutions for emerging segments.”

The new design center for ON Semiconductor reports directly into the Automotive Solutions Division (ASD) within the Image Sensor Group. It and expands a global sensor design footprint that now includes major locations in the United States, United Kingdom, Japan, India and Israel.

For more information, visit  http://www.onsemi.com.

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